Content Blocks Overview

Learn what a content block is and related terms

Don't forget to check out our suggested content blocks!

How to Use
- Content blocks are used to convey important information to your audience
- Components make up content blocks which work together to make a content card
When thinking about what content blocks to utilize in your ASE, consider the following:
     - What are the key next steps that you want to drive your accepted students towards?
     - Who is the target audience?
     - Is there a certain action that you want your accepted students to take?
     - Where are critical places that your accepted students fall out of your admissions funnel?
     - What do you want to draw attention to in your content card?
- Content blocks are built from individual components (ex. headline or divider). The components will vary from school to school based on their calls to action and styling choices.
- In the templated content blocks, we have laid out the individual components that make up the various content blocks. However, you are free to swap out components as you see fit.
- For more information on each component type, please refer to the Glossary of Terms.
Bottom Line: We have created content block options that our partner institutions have found to be successful. However, if there is something that is not included in our templates, feel free to create your own! Helpful tips for editing your content are included below.
Prioritize your content blocks.
  • Students are most likely to engage with the content closest to the top, so consider which content block is your highest priority for students to engage with. We recommend including 3-4 content blocks per content card for this reason.

Content Blocks: Recipient

It is important to think about who you are sending the message to before creating your content. Things to keep in mind:
  • Tweak the content to be specific for different groups
    • Example: A content block with next steps would be different for first year students than transfer students.
  •  Think about this from the students' perspective: what would you want to know?
  •  What assets do you already have that you can incorporate for that audience?