Content Blocks Overview

Learn what a content block is and related terms for the CVE

How to Use
  • Content blocks are used to convey important information to your audience
  • Components make up content blocks which work together to make a content card
When thinking about what content blocks to utilize in your CVE, consider the following:
  • What are the key steps that you want to drive your prospective students towards before or after the tour?
  • What is common information asked after a tour?
  • What do you want to draw attention to in your CVE?
  • What do you want students to know about your institution?
  • Content blocks are built from individual components (ex. headline or divider). The components will vary from institution to institution based on your calls to action and styling choices.
  • In the templated content blocks, we have laid out the individual components that make up these content blocks. However, you are free to swap out components as you see fit.
  • For more information on each component type, please refer to the Glossary of Terms.
Bottom Line: We have created several content block options that our partner institutions have found to be successful. However, if there is something that is not included in our templates, feel free to create your own! Helpful tips for editing your content are included below.
(Left) Content Card showcasing three content blocks: 
  1. Lead Your Own Way: Provide students with a way to tour campus on their own
  2. Tour Tips: Recommendations on how to optimize the tour experience
  3. Contact a Student: Connect prospective with current students 






Content Blocks: Selection

Prioritize your content blocks
  • Students are most likely to engage with the content closest to the top, so consider which content block is your highest priority for students to engage with. We recommend including 3-4 content blocks for this reason.
  • If your priorities shift throughout the year, you can always rearrange the order of the content blocks.

Content Blocks: Recipient

It is important to think about who you are sending the message to before creating your content. Things to keep in mind:
  • Use information such as your inquiry lists for the tour invite
  • Anyone who would benefit from either a virtual or in-person tour
  • Were there a group of visitors that share something in common like tags selected or tours taken? Group them together to send personalized content