Glossary of terms
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      Social Media Terms

      Words used by TikTok, Snapchat, Instragram and Facebook

      Computer-generated effects layered over the real-life image your camera displays.
      A special effect that a user can apply on top of a photo or video of themselves on a social media platform. Filters are customized to your institution.
      A term used by TikTok to refer to the special effects applied on photos and videos.
      Social networking websites on which your institution's lenses can be shared. Our partners include Facebook, Instagram, Snapchat and TikTok.