Managing Your ASE Content
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      2. Accepted Student Experience Guide
      3. Managing Your ASE Content

      ASE Accessories: 2-year Institutions

      Use templated ASE Accessories to communicate beyond the moment of admittance about key points in the enrollment process

      Send your admitted students campaigns about key milestones in the enrollment process and learn helpful insights about each student.

      Illustration showing ASE Accessories in action with sample communications flow 
      Learn more about each templated ASE Accessory content card below, including:
      • The content card's purpose
      • Content ideas
      • The importance of the theme for the content card
      • Audience ideas
       
      ✨ Purpose: Overview of what to expect at orientation and students' next steps towards enrollment
      💡 Content Ideas:
      • Outline Next Steps: 
        • Orientation
        • Portal/student account
        • Health forms
        • Placement tests
      🧠 Importance: Orientation is critical in the enrollment process. Also, next steps can be complicated to understand. This content card provides the ability to break down steps individually too.
      👥 Audience Recommendations:
      • Need final transcripts
      • Need placement tests
      • Accepted students that haven’t registered for orientation
      • Accepted students not registered for orientation 
      ✨ Purpose: Get ready for life on campus outside of the classroom
      💡 Content Ideas:
      • Clubs/activities
      • Calendar of student life events
      • Resource overview
      • Wellness services
      • Campus jobs
      • Athletics (depending on institution)
      🧠 Importance: Introduce student life options and opportunities to your students and connect them to your institution outside the classroom.
      👥 Audience Recommendations:
      • Accepted students
      • Students who have completed registration
      • Applied students
      ✨ Purpose: Remind new, incoming students to register for classes
      💡 Content Ideas:
      • Typical steps: 
        • Meet your advisor
        • Review goals/plan
        • Register for orientation
        • Register for classes
      🧠 Importance: This is the most crucial part of the process! 
      👥 Audience Recommendations:
      • Accepted students
      • Applied students
      • Students who have registered for orientation
       
      ✨ Purpose: How can students be prepared and register for orientation?
      💡 Content Ideas:
      • Call to register (if necessary)
      • Orientation agenda 
        • Highlight speakers
        • Highlight key tasks they'll complete
        • Highlight why orientation is crucial
      • Introduce your Orientation Leaders, if applicable(a perfect way to highlight student voices!)
      🧠 Importance: Registration can serve as saving a student’s spot and is typically where students register for classes. This content card is a great way to make sure students know and understand the importance of orientation.
      👥 Audience Recommendations:
      • Accepted students, not registered for orientation (Or use those that have registered for orientation as an exclusion audience)
      • Accepted students, not registered for classes
      • All accepted students
       
      ✨ Purpose: Make sure dual enrolled students are informed about next steps/registration
      💡 Content Ideas:
      • Prerequisites
      • Register for classes (at high school and institution)
      🧠 Importance: Dual enrollment programs are on the rise, and typically a critical source of students. Registration/enrollment process may be different for dual enrollment students.
      👥 Audience Recommendations:
      • Dual enrolled students/applied for dual enrollment
      • Interested in dual enrollment
      • Dual enrollment, not registered for classes
      📢 Note: Dual enrollment can look different district to district
       
      ✨ Purpose: What do parents need to know about dual enrollment?
      💡 Content Ideas:
      • May have to sign form (especially if student is under 18)
      • Introduce concept of dual enrollment, importance, and benefits of dual enrollment to parents
      🧠 Importance: Supporters are a crucial resource!
      👥 Audience Recommendations:
      • Parents (if you have this list!)
      • N/A - this will be sent out as a link via another content card

      ✨ Purpose: Make sure adult learners feel supported and ready to resume their education
      💡 Content Ideas:
      • Returning back to school tips
      • Starting post-secondary education as an adult learner
      🧠 Importance: Adult learners face different challenges than students right out of high school; they are more likely to be balancing a job and family commitments. They may have stopped out and are starting again, so provide them with catered resources.
      👥 Audience Recommendations:
      • Identified as an adult learner (from application or previous records)
      • Re-start/re-applied students
      • Stop out students 
       
      ✨ Purpose: What resources does the institution have to help students outside of the classroom?
      💡 Content Ideas:
      • Access to food (food pantry, community resources)
      • Housing (at institution or in community)
      • Childcare
      • Healthcare/wellness
      🧠 Importance: Community college students are more likely to need non-academic related services and resources.
      👥 Audience Recommendations:
      • All accepted students
      • All applied students
      • All registered/enrolled students
       
      ✨ Purpose: What resources does the institution have to help students?
      💡 Content Ideas:
      • Student portal/account
      • Campus jobs
      • Advisors Student planner/course recommendations
      • Tutoring
      🧠 Importance: There are a lot of different places that students may have to go to find different resources; make it easy for them to know where to go.
      👥 Audience Recommendations:
      • All accepted students
      • All applied students
      • All enrolled students
       
      ✨ Purpose: What does the student want to accomplish? How can the institution help them get there?
      💡 Content Ideas:
      • Transferring to a 4-year
      • Joining workforce
      • Leveling up/new careers
      🧠 Importance: Not all community college students have the same path or goals; inform students on all tracks. This also can be used to give the institution an idea of where each student falls.
      👥 Audience Recommendations:
      • All accepted students
      • All applied students
      • All registered/enrolled students

       11. Major/Program Spotlight

      ✨ Purpose: Focus on a particular program or major
      💡 Content Ideas:
      • What is this program?
      • What jobs can this lead to?
      • What are the benefits of this program?
      🧠 Importance: Highlight programs that are attractive to students (ex: nursing, cybersecurity). Also, highlight new programs and incorporate user-generated content.
      👥 Audience Recommendations:
      • All accepted students
      • All applied students
       
      ✨ Purpose: Overview of how students can pay for their education
      💡 Content Ideas:
      • Complete the FAFSA
      • Apply for scholarships
        • Institution-specific
        • Community based
      🧠 Importance: Financial aid is confusing, but vital.
      👥 Audience Recommendations:
      • Accepted students
      • Applied students
      • Accepted students, financial aid package ready
      Need these templates added to your organization? Submit a support ticket to our team.
      Make sure to send your accessories on different days of the week and pay attention to the time of day you send it. We recommend making a communication plan allowing for five to twenty day gaps in between campaigns and sending between 4-7pm in your institution's timezone.
       
       Example content cards with the ASE Accessory templates being used