How to use the Concierge Service to initially launch with both a personalized and curated tour
Before we begin the implementation process, let's review what the concierge offering includes for the personalized tour option and why we recommend it. Then, we will walk through the steps to take to get to launch and what to do post-launch.
Think about customer experiences such as Spotify, Netflix and Amazon. What do they have in common? They put the user first. Give your visitors a ride in the driver's seat and let them have a say in what they want to learn about on their tour.
Our statistics show that, on average, users that take a personalized tour are 20% more likely to complete an inquiry form. Gone are the days of grouping together all visitors in one walking tour: say hello to personalized student interest selection 👋
Head to our main personalized tour article for more information.
Note: There are some features that are limited in the concierge portion of onboarding. However, clients have full access to the platform to edit and add content after version one has been created. The features that are included only with the Concierge Service are detailed below
Features
Feature
|
Quantity
|
Notes
|
---|---|---|
Brainstorming planning sheet
|
1
|
Teams will use the specific version for the personalized tour launch.
|
Curated tour
|
1
|
Client to choose any topic in planning sheet. Client can create more curated tours in platform on their own after initial setup.
|
Locations
|
10
|
Full Measure team to default latitude and longitude for each. Client can add more locations in platform on their own.
|
Content Headings
|
Unlimited
|
1:1 relationship with locations for brainstorming. Full Measure to assign emojis for version one. Client can adjust and add more on their own.
|
Subsections
|
Unlimited
|
|
Tags
|
Unlimited
|
Only used for personalized tours.
|
Videos
|
Unlimited
|
Student Testimonial content card will be launched to collect videos and insert into tour.
|
Images
|
Unlimited
|
GoogleDrive set up for Client to drop their images into for each location. Best practice is no more than 6 photos per location.
|
Implementation Steps
Read our full article on implementation steps for the personalized tour with concierge.
- 🗣 Get the word out about your tour
- 📈 Collect and analyze impactful data
- 💡 Solicit ideas for more curated tour ideas from key stakeholders
- 📍 Expand into other curated tours
For a full list of post-launch projects, visit our CVE Playbooks article and refer to our Tour Adoption Best Practices to make the most of our partnership.