CVE Adoption Playbooks

Launch a general campus tour, similar to the tour that your student tour guides are currently giving on campus. Ensure that this tour touches on-campus locations and features of campus life that are most essential to a prospective student making a decision.

Design the signature tour experience that the Campus Visit Experience is known for: a personalized tour! Driven by what makes every student unique, allow every visitor to generate a tour that specifically meets their holistic needs based on custom tags that you provide.

Students want to hear from current students when making their college decision! Accordingly, we recommend leveraging User Generated Content (UGC) in your tours. To do this, we recommend crowdsourcing videos from your best storytellers: your students! Either use the template we provide, or design your own content card to collect a diverse collection of student, staff, and faculty voices that showcase your vibrant community.

Engage with your visitors while they are on-campus by providing an on-campus tour content card. Using the template we provide, you can provide your on-campus tour participants arrival information, where to park, a tour agenda, and prompt them to download the Full Measure Tours app for a heightened experience.

Your prospective student has taken your tour, so now what? Be sure to provide your tour participants with next steps and resources to nudge them to apply and enroll using a Post-Tour Card. Use this content card to collect tour feedback, participant information, connect them with students and staff, and guide them to the next logical resources on their journey.

With your CVE package, the FM team will set up 1 QR code for students and visitors to scan and access the stream of campus visit content cards. Use this QR code in highly visible places so that visitors are quickly equipped with tour information and resources. Consider adding this QR code to email signatures, frequently visited places, mailers, and business cards.

With your CVE package, the FM team will setup 1 text-in keyword for students to message and access the stream of campus visit content cards. Students will be able to text this keyword to a 5-digit phone number (ex. Tour Winsford to 58052). Consider advertising this keyword in your email signature, during your events, in your mailers, or even your video call backgrounds.

 

To ensure that a wide variety of students are able to tour and experience your institution, consider creating campaigns to advertise all that you have to offer. Campaigns allow institutions to create and send text messages on their own, deciding who the message is sent to, what the message says, the content card included, when the message is delivered, and who the message is delivered from. These messages can either be generic, sent to all prospective students, or targeted based on identified populations or interests.

Data drives everything we do, so it's important that you have access to all the insights you need in order to evaluate how your tour experience is going. Accordingly, we've designed a dashboard that quickly presents key insights and trends that allows quick and transparent evaluation of your tours. By default, these dashboards will be delivered weekly, but you're welcome to contact our team to request a different cadence.

It's always great to engage students who are looking to learn more about your institution on social media, but how are you capturing that interest? Using your community link, consider linking to your cards and tour either within your stories or in your bio. By directing a prospective student to actionable resources, you can be begin to measure the effectiveness of your marketing and increase tour participation.

Students have shared how challenging it is to find the answers they are looking for. Make their search easier by centralizing all of your tour resources on one page, including your tours with Full Measure. Remind students you have a visit experience that is 24/7 and accessible to virtually anyone. Make sure to include visuals!

General tours are helpful, but students are always looking to understand how their unique needs will be met by your institution. To address these questions more specifically, consider designing special interest tours that provide prescribed pathways for students who are looking to explore specific aspects of your institution. Consider using data collected from your tour or feedback surveys to determine what your next offering will be.

Take full advantage of the Campus Visit Experience by directing your visitors (and their support community) to completely custom landing pages that provide exactly what they are looking for. Though the Experience comes with 4 templated cards, we encourage you to go beyond that and design custom cards for specific audiences. Consider designing a card for first-generation students, a card for special events on campus, or a card for transfer students.

3-5 business

days