Campus Visit Experience Content Card Templates

Templated content cards in the CVE Adoption Kit

Provide visitors with tour information and details using templated content cards. The cards included in your CVE Adoption Kit are:

A scrolling stream of content will be created for your content cards, unless otherwise requested. This typically includes the invitation to tour, on-campus tour information, and post-tour information content cards. This allows a visitor to seamlessly navigate from card to card based on their tour-taking stage.

This stream of content is used for your text-in keyword, community link and QR code.

Read below for descriptions of each template and how our partners have personalized the content to drive tour traffic.

Be on the lookout for engagement button examples in each content card example 👀

Content Card 1: Current Student Video Collection

Arkansas State University-Mountain Home: Video Collection Content Cards featuring two versions for different groups, gift giveaways and custom video rules

Goal	What's Needed	How
Collect student testimonial videos from current students. These can also be faculty/staff videos. Use these videos to provide first-hand information from students about content in your tour	Giveaway details, if applicable Form specifications	Community links Outbound campaign

Content Card 2: Invitation to Tour

Vanderbilt University: Invitation to Tour Content Card featuring clear visuals, user generated content, and a call to action to start a conversation

Goal	What's Needed	How
Invite visitors to download the Full Measure Tours app or click on web link to take a campus tour Provide information about tour offerings and resources	Published tour Campus 101 facts Marketing assets	Outbound SMS campaign Text-in keyword QR code Community link

Content Card 3: On-Campus Tour Information

Converse University: On-Campus Content Card featuring agenda, social media tag promotion, parking map and clear call to action to contact and take a tour

Vanderbilt University: On-Campus Content Card featuring parking map, tour tips and student tour guide information

Goal	What's Needed	How
Provide your on-campus tour participants arrival information, where to park, tour agenda and prompt again to download the Full Measure Tours app	Campus arrival instructions Tour expectations Marketing assets	Text-in keyword QR code Community link Outbound campaign

Content Card 4: Post-Tour Information

Maryville University: Post-Tour Content Card featuring a link out to their existing survey, custom augmented reality designs for social media made by Full Measure, resources, information to apply and connect with other students, and contact Admissions

Note: Maryville opted to keep their existing survey, but Full Measure will provide a standard template.

Goal	What's Needed	How
Provide your visitors with next steps and resources to nudge them to apply and enroll Collect tour feedback and participant information	Next steps after tour Survey question and response options Marketing assets	Outbound SMS campaign Text-in keyword QR code Community link

Measuring Engagement

Each communication method measures a visitor's interaction differently. Read below for what is captured based on communication type:

Outbound SMS campaign: Specific students that open message and tap on links/engagement buttons within the content card
Text-in keyword: Will show up as "guest user". However, if requested, phone numbers that tap on links/engagement button within the content card will be provided to the institution
QR code: Will show up as a "guest user" since there is no identifying information attached to the code when scanned
Community link: Overall counts of people that engaged with the content
Forms: Survey responses (if Full Measure form is used)

View the activity for your content cards in the Activity section of the platform. Read our Activity Overview article for the lowdown.